The workflow: Plan campaigns, track content calendars, measure performance, coordinate across creative and analytics functions.
The problem marketing teams solve with integrations: Marketing is uniquely split between creative execution and analytical measurement. The same team that brainstorms campaign concepts in a monday.com board needs to check Looker Studio dashboards to see if those campaigns are working. The content writer updating a blog post status on the board needs to reference Google Analytics data to decide what to write next. The social media manager scheduling posts needs to see engagement metrics alongside the content calendar.
This creative-analytical split means marketing teams context-switch more than almost any other department. And every switch — from the creative board to the analytics dashboard and back — loses a little bit of the thread.
How marketing teams use the stack:
Google Calendar keeps the campaign timeline visible. Editorial calendars, campaign launch dates, content review deadlines, and team syncs all appear on the board alongside the tasks they relate to. When the content calendar shows a blog post due on Friday, the embedded calendar shows the editorial review meeting on Wednesday — making the real deadline obvious.
Looker Studio is the marketing team's analytics layer. Campaign performance dashboards embedded directly on the campaign board mean the team doesn't need to wait for a weekly report to know what's working. The paid media manager can check ROAS on the same board where they're managing ad creative tasks. The content lead can see organic traffic trends while prioritizing next week's articles. Marketing teams that embed Looker Studio treat their monday.com boards as command centers — not just task lists, but task lists with live performance data attached.
Google Sheets handles the planning and budgeting layer — media buy spreadsheets, content calendars with SEO data, influencer tracking sheets. These are embedded on relevant boards so the team can reference and update budget and planning data without opening a separate tool.
Canva rounds out the creative side. Design assets — social graphics, ad creatives, presentation slides — can be embedded and previewed directly on the board where the related campaign is being managed. The designer's output is visible to the whole team in context, not buried in a Google Drive folder.
Get the marketing stack: Looker Studio → | Google Calendar → | Canva →
